Customer retention
Porsche
Customer retention through a golf invitational. The players became the actors.
Starting point
Guests of a golf invitational were meant to remember the brand beyond the day itself.
Approach
- Event film of the golf invitational
- The players take part in the film themselves
- Every guest received a personal keepsake by email
My role
Concept, strategy and implementation.
Result
A personal memory of the tournament for every guest.